Use Funnels and Retention in Mixpanel to identify where viewers are dropping off in your content engagement funnel. Distinguish content quality problems from discovery problems, and connect each finding to a specific next action for the right team. Best for product managers, content strategists, and curation team members at streaming and digital media companies.
By the end of this course, you will be able to:
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Build a viewer engagement funnel in Mixpanel and identify where in the content discovery-to-commitment sequence viewers are dropping off.
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Apply a breakdown by content category to surface failure patterns that look identical in aggregate metrics.
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Use Retention to determine whether the content is building a habit or whether the conversion moment is the problem.
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Connect each diagnostic finding to a specific next action for the right team (product, content, recommendation, or curation).